The world of SEO is exciting. Every year, Google makes many changes to its search engine ranking algorithm. An SEO approach that worked last year may not work this year. If your site is not delivering organic traffic like last year and you want to enhance your SEO, we can help you. In this post, we are going to discuss about the best SEO techniques for 2022 to help you maintain and improve your organic search presence – covering both basic and advanced SEO techniques. 

Voice Search Optimization 

Nearly 40 percent of Internet users use voice commands, and this is likely to grow in 2022! The advent of smart virtual assistants such as Alexa, Siri, Bixby, and Google has increased the number of voice-enabled searches.

Having a conversational tone to your website along with long-tail and location-based keywords is how you optimize for voice search. 

Why voice search optimization is important? 

• Increased use of voice assistant 
• Easy to use 
• Enhance local traffic 
• Stand out of the competition 

 Optimize Your Meta Tags 

Meta title, URL, description, Header tag, alt tag are the main ingredients for an optimized web page or blog post. It is simple yet effective. In fact, all on-page SEO elements are important to get right, but meta descriptions and meta data mean you can tell Google exactly what you’re talking about. People often pay attention to the meta title and description mentioned on the website. So, putting keywords in meta titles helps a lot to rank higher in SERP. 

 Quality Content 

Creating quality content should be the foundation of your website and its structure. This is a great way to ensure that you are strategically using relevant keywords in all of your content. Quality content helps attract the right audience to your website, engage with them, and motivate the user to take action on your website.

If the user finds the content valuable, they are more likely to share it. Creating valuable content will benefit not only the user who reads it, but also your websites search ranking. Google uses content quality and links within content to establish page rankings on search engine results pages (SERPs). 

Quality content can be strategically used to generate high click through rates (CTR) and backlinks. If more users visit your site and click on your content, Google will notice this and improve your websites ranking. Sometimes, optimizing existing content is more beneficial than creating entirely new pieces. 

 Get Authority Backlinks 

Backlinks, also known as in-bound or one-way links, are Internet links that point from one site to another with the ultimate goal of increasing your website’s visibility and its ranking in various search engines. Backlinks serve as an efficient and simple way to optimize a website, which is the result of positive networking and relationship building between different websites. Backlinks are an important component of a successful SEO strategy that works to increase your website’s organic ranking, credibility, and authority. 

 Encourage Internal & External Links 

To help search engine crawlers index your website, you need to link your web pages to each other or link to them from other relevant websites. The more links a site attracts from other reputable sites, the higher it ranks in Google and other search engines. 

 Enhance Technical SEO 

Along with content enrichment, emphasizing the technical aspects of SEO will be an upcoming trend in 2022. From optimal content for each page to crawl rate and page speed ratio – everything plays an important role. Make sure redirects, backlinks and URL structures are in place to increase organic traffic in 2022. 

 Mobile Responsive Website 

Smartphones play a critical role in today’s digital marketing space! According to the latest updates from Google, mobile speed will soon become an important ranking factor. Businesses should consider developing a mobile-first version and then aligning it with other platforms. 

 Priorities Featured Snippets 

Google has various elements to highlight organic content, one of which is Snippets! It displays a snippet per page, so the content inside should be clear, effective and to the point. Schema markup is another useful way to increase the effectiveness of your snippet. 

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